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SEARCH ENGINE MARKETING (SEM)

SEM Search Engine Marketing Concept

Businesses of all types and sizes grab attention through online advertising on search engines. We will run Google Ads on your behalf. You might recognize Google Ads from your online searches.

Search Engine Marketing creates visibility and generates traffic from search engines by showing the right message on the right moment, and responds on the intentions of the users of the search engines. This is called Search Engine Marketing (SEM).

Many properties use online advertising/ search engine marketing (SEM) as one of their primary ways to get potential customers to visit their website. Often, hotels use SEM to increase their visibility online. In addition, SEM is highly customizable to target both specific guest interests, amenities, as well as seasonal or temporary content.

Google reserves the top of most search engine results pages for paid advertisements. So even if your business has a high organic search ranking, other businesses can pay to show up in the four spots at the very top of the page. If you have used search engine optimization (SEO) strategy to rank well for a given search term, paid search can greatly improve traffic by doubling your number of impressions on the SERP. On the other hand, some search terms are very difficult to rank for no matter how much time, effort, and money you put into SEO. The demand and competition for these terms in your market might simply be too great to overcome. In these cases, purchasing online advertising for search terms can be a way to gain traffic you might otherwise miss.